RAAA Communications Department  is responsible for delivering the Red Angus message to the Beef Industry, as well as the dissemination of information about Association policy and programs to Red Angus breeders.   The delivery of information is carried out via a wide array of media to include website, e-newsletters, social media, RFDTV, podcasts, face to face interaction at industry trade shows and educational seminars, a national print advertisement campaign and ARA Magazine.    

American Red Angus Magazine is the official publication of the RAAA. In addition to being the Association's largest single voice for the education and communication of its members and their customers, ARA Magazine is also the primary vehicle for the promotion of the breed and its breeders. ARA Magazine’s printed circulation is approximately 10,000 per issue and is also available online.