At Red Angus, all our marketing efforts and resources are focused on adding value to our customers' calves and increasing the marketing outlet options our customers have to choose from to successfully showcase their cattle. Red Angus Marketing Programs are designed around the concept of demand driven growth, meaning that Red Angus's growth is due to the continued success of our customers - the commercial cattleman and feedyard operator. The Marketing Team at RAAA works with video auction markets and livestock markets spread across the country to draw extra attention to Red Angus sired calves by organizing sale dates to increase volume supplies, while providing feeders with an opportunity to bid on larger volumes of Red Angus cattle.