MEDIA Releases

Grid Masters Capitalize on Value-Added Marketing to Capture Carcass Premiums

October 1, 2018

Denver –The Grid Master Award, an honor bestowed by the Red Angus Association of America, is earned by operations that have successfully combined superior Red Angus genetics, skillful feeding and precise marketing to achieve success with the slaughter of superior beef carcasses. Harold Bertz, RAAA commercial marketing programs coordinator, announced the recipients of the 2018…

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Red Angus Leaders Recognized at Red Angus Association of America Annual Convention

October 1, 2018

DENVER  – Honoring producers for their service, loyalty and dedication to the Red Angus breed has long been the tradition of the annual awards banquet held on the final evening of the National Red Angus Convention. The 65thinstallation of this prestigious event took place at the Watertown Event Center in Watertown, South Dakota, and delivered…

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Red Angus Association of America Launches Creative Venture

September 18, 2018

DENVER – The Red Angus Association of America recently launched Red Angus Creative, a new media services division of the association aimed at enabling cattle producers to reach more potential customers while also increasing awareness of the Red Angus breed across the beef industry. Attendees at the 65th annual National Red Angus Convention in Watertown, South…

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American Royal Welcomes Exhibitors to Kansas City with Inaugural Red Angus Show

August 30, 2018

DENVER – As the Red Angus breed continues to grow, several new livestock expositions and state fairs have added a Red Angus show to accommodate Junior Red Angus Association of America members. RAAA is excited to announce the American Royal will host its inaugural Red Angus show for junior and open exhibitors in October 2018.…

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Red Angus Association of America and IMI Global Join Forces in Support of Cattle Producers

August 27, 2018

DENVER – An agreement between the Red Angus Association of America and IMI Global, a division of Where Food Comes From, Inc., will provide convenient access into natural and non-hormone treated cattle programs to producers who utilize the Red Angus Feeder Calf Certification Program. Gary Fike, RAAA director of commercial marketing, said, “IMI Global has…

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Superior Livestock Auction Data Shows Weaning Calves Yields Premiums for Producers

August 24, 2018

Denver – Recent analysis of Superior Livestock Auction’s video data, as reported by Kansas State University researchers, has provided insight to the long debated value of weaning and preconditioning programs. Over the past few years, calf prices have declined and reduced profits have provided motivation for understanding the benefits of adding value to calves. Data…

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Staying “Ahead of the Curve” on the Agenda at Commercial Cattlemen’s Symposium in Watertown

August 16, 2018

Denver – Enterprising cattlemen and women who are eager to strengthen their position in the beef business will assemble in Watertown, South Dakota, in September, to hear from industry experts at the Commercial Cattlemen’s Symposium, hosted by the Red Angus Association of America. The symposium is a one-day event that focuses on providing beef producers…

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Red Angus Juniors Enjoy Action-Packed Summer

August 2, 2018

Denver – Junior Red Angus Association of America members have been busy the past several weeks with leadership activities all over the Midwest. Round-Up, the annual JRA summer event, was held July 18-22, 2018, in Rogers, Arkansas. Round-Up is dedicated to providing industry knowledge, leadership skills, networking opportunities and educational tours to JRA members to…

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FCCP Shatters Enrollment Records, Validates Profitable Red Angus Genetics

July 10, 2018

Denver – The Red Angus Feeder Calf Certification Program, the longest-running USDA Process Verified Program in the beef industry, continues to shatter calf enrollment records. In fiscal year 2017-2018, the FCCP, commonly known to cattlemen and women as the “Yellow Tag” program, grew total enrollments by more than 5 percent and enrolled over 172,000 high…

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Red Angus Cattle at the Forefront of JRA Scholarship Winners’ Futures

May 21, 2018

The Red Angus Association of America Junior Activities Committee is pleased to name each of the following five Junior Red Angus members as recipients of a $1,000 college scholarship. These scholarships are awarded to JRA members that are active in the association, as well as in their communities and the beef industry, and are planning…

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