DENVER—Billings Livestock Commission in Billings, Montana, was recognized by the Red Angus Association of America for going above and beyond in marketing Red Angus and Red Angus-influenced cattle. The award, accepted by cattle sale manager Ty Thompson and general manager Bill Cook, was presented by RAAA assistant director of commercial marketing Rachael Oliver at the Northern Livestock Video Auction special event on Aug. 19.

“Marketing cattle in Montana is extremely competitive,” said Oliver. “The marketing assistance and industry knowledge Ty and Bill share helps commercial producers find growing market niches for Red Angus cattle. Their continued work in creating better price discovery for all cattle speaks volumes about them and provides better marketing avenues for Red Angus commercial producers.”

BLS has hosted a special Red Angus and Red Angus-influenced sale since 2011. Over the past decade, their initiative and dedication to marketing the Red Angus breed has led to a significant increase in Red Angus and Red Angus-influenced cattle being sold at BLS.

Special Red Angus sales provide buyers with access to premium Red Angus genetics while offering producers the opportunity to earn higher premiums for their high-quality, Red Angus-influenced feeder cattle. The RAAA and producers are grateful for the dedication shown by Billings Livestock Commission and their commitment to supporting Red Angus through strategic marketing and valuable partnerships.

For more information on Red Angus value-added programs such as FCCP or Allied Access or to learn more about Red Angus-specific marketing programs, please contact the RAAA value-added team at (940) 477-4593 or Rachael Oliver at rachael@redangus.org.

The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. RAAA provides commercial producers with objectively described cattle by implementing new technologies and using scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit www.RedAngus.org.

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Billings Livestock Commission Award

Suggested cutline: Billings Livestock Commission, Billings, Montana, was honored for their commitment to and excellence in marketing Red Angus and Red Angus-influenced cattle. BLS cattle sale manager Ty Thompson and general manager Bill Cook accepted the award.