MEDIA Releases

Red Angus Association Appoints New Director of Breed Improvement

June 3, 2026

Commerce City, CO – As of May 11, Larry Keenan has been appointed as the permanent Director of Breed Improvement for the Red Angus Association of America (RAAA). Previously appointed as the interim Director Breed Improvement in April 2026, Keenan has moved into the role with a seamless transition. As a previous Director of Breed…

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Red Angus Association Launches Reimagined Communications Team

May 27, 2026

Commerce City, CO – 2026 is the beginning of a new era for the Red Angus Association of America (RAAA). Five new hires have joined the team at the RAAA to lead efforts in the realignment of the communications department, and effectively serve the membership to intentionally communicate association news, industry updates and expand the…

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Tebeliuses Named Finalists for 2026 BIF Commercial Producer of the Year

May 19, 2026

DENVER – Jon and Patty Tebelius of Bowdon, North Dakota, have been selected as finalists for the 2026 Beef Improvement Federation Commercial Producer of the Year Award. The Tebeliuses, RAAA’s 2025 Commercial Producer of the Year, nominated on behalf of the Red Angus Association of America. Each year, RAAA nominates the winners of its Commercial…

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Schuler Red Angus Receives Nebraska Leopold Conservation Award

April 28, 2026

Schuler Red Angus of Bridgeport is the recipient of the 2026 Nebraska Leopold Conservation Award®. The award honors farmers, ranchers, and forestland owners who go above and beyond in their management of soil health, water quality and wildlife habitat on working land. The Butch and Susan Schuler family raise beef cattle and manage 20,000 acres…

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RAAA Names Larry Keenan as Interim Director of Breed Improvment

April 15, 2026

The Red Angus Association of America has named Larry Keenan as Interim Director of Breed Improvement, reinforcing its commitment to advancing genetic progress and supporting its membership. “Larry brings a unique combination of real-world experience and technical knowledge, I’m excited to see what he can contribute to Red Angus,” said Jason Anderson, 2nd Vice President of RAAA. Keenan…

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Reds In Research | University Teaching Herds Need Genetics

March 24, 2026

  Red Angus producers have a unique opportunity to shape the future of the breed through donations of semen and embryos to university teaching and research herds. These herds are more than just cattle – they are living laboratories where students and researchers can investigate relationships into the genetics of reproduction, growth, and grazing efficiency…

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EID Tag Benefits • One Tag, Multiple Uses

March 24, 2026

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RAAA Names Luke Bolin Director of Communications

January 21, 2026

DENVER – The Red Angus Association of America has named Luke Bolin as its new director of communications, bringing extensive experience in agricultural communications, creative services and team leadership to RAAA’s staff. In this role, Bolin will lead RAAA’s communications strategy across print, digital and social platforms, working closely with staff, leadership and members to…

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RAAA Enhances American Red Program

November 19, 2025

DENVER— The Red Angus Association of America has refined and expanded the American Red program, strengthening genetic qualifications and extending enrollment access to a broader group of cattle producers. The updated structure ensures the continued delivery of high-quality, heat-adapted cattle that align with modern market demands and diverse production environments. By pairing the maternal efficiency and…

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Greg Ruehle Named Executive Vice President of Red Angus Association of America

October 16, 2025

DENVER – The Red Angus Association of America board of directors is pleased to announce the hiring of Greg Ruehle as executive vice president. Ruehle brings more than 30 years of experience in agriculture and association leadership, coupled with a lifelong dedication to advancing the cattle industry and serving producers. As EVP, Ruehle will oversee…

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