MEDIA Releases

RAAA Names Luke Bolin Director of Communications

January 21, 2026

DENVER – The Red Angus Association of America has named Luke Bolin as its new director of communications, bringing extensive experience in agricultural communications, creative services and team leadership to RAAA’s staff. In this role, Bolin will lead RAAA’s communications strategy across print, digital and social platforms, working closely with staff, leadership and members to…

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RAAA Enhances American Red Program

November 19, 2025

DENVER— The Red Angus Association of America has refined and expanded the American Red program, strengthening genetic qualifications and extending enrollment access to a broader group of cattle producers. The updated structure ensures the continued delivery of high-quality, heat-adapted cattle that align with modern market demands and diverse production environments. By pairing the maternal efficiency and…

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Greg Ruehle Named Executive Vice President of Red Angus Association of America

October 16, 2025

DENVER – The Red Angus Association of America board of directors is pleased to announce the hiring of Greg Ruehle as executive vice president. Ruehle brings more than 30 years of experience in agriculture and association leadership, coupled with a lifelong dedication to advancing the cattle industry and serving producers. As EVP, Ruehle will oversee…

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Red Angus Association of America Launches GridMaster Challenge for Commercial Producers

October 15, 2025

DENVER – The Red Angus Association of America is excited to announce the launch of the GridMaster Challenge, a new educational contest designed to give commercial producers and members firsthand insight into the fed-cattle sector while evaluating the genetic potential of their herds. Developed by RAAA’s commercial marketing specialists and approved by the RAAA Board…

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RAAA Honors 2025 Grid Master Award Recipients

October 13, 2025

DENVER— The Red Angus Association of America recognized the top-performing cattle of 2025 with the prestigious Grid Master Awards during the 72nd Annual National Red Angus Convention in Loveland, Colorado. The award honors producers and feeders who combine superior Red Angus genetics with sound feeding and management practices to achieve industry-leading carcass results. To qualify…

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Westphal Red Angus Named 2025 RAAA Pioneer Breeder of the Year

September 29, 2025

DENVER – Westphal Red Angus of Grass Range, Montana, owned and operated by Vic and Shari Westphal, was recognized as the Red Angus Association of America’s 2025 Pioneer Breeder of the Year during the 72nd Annual National Red Angus Convention in Loveland, Colorado. The award honors longtime breeders who have upheld high standards of quality…

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Steffan Named 2025 RAAA Advocate of the Year

September 26, 2025

DENVER – Annette Steffan of Belfield, North Dakota, was recognized as the Red Angus Association of America’s 2025 Advocate of the Year during the 72nd Annual National Red Angus Convention in Loveland, Colorado. The award honors individuals who passionately promote the Red Angus breed to producers, industry partners and consumers. Steffan’s connection to Red Angus…

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Shafer Honored with 2025 RAAA Industry Service Award

September 25, 2025

DENVER— Wade Shafer was recognized with the Red Angus Association of America’s 2025 Industry Service Award during the 72nd Annual National Red Angus Convention in Loveland, Colorado. The award honors individuals, companies and organizations whose efforts have significantly advanced the Red Angus breed and the beef industry. Shafer’s first exposure to Red Angus came as a…

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Weber Land & Cattle Named 2025 RAAA Breeder of the Year

September 24, 2025

DENVER— Jesse and Michelle Weber, owners of Weber Land and Cattle in Lake Benton, Minnesota, were recognized as the Red Angus Association of America’s 2025 Breeder of the Year during the 72nd Annual National Red Angus Convention in Loveland, Colorado. The award honors seedstock producers who uphold the highest standards of genetic excellence and have…

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Rogers Honored with RAAA’s 2025 John V. Robbins Distinguished Service Award

September 22, 2025

DENVER – Johnny Rogers of Roxboro, North Carolina, was named the 2025 recipient of the John V. Robbins Distinguished Service Award by the Red Angus Association of America. Rogers received the honor during the 72nd Annual National Red Angus Convention in Loveland, Colorado, recognizing his years of leadership, dedication and passion for advancing the breed.…

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