Red Angus Announces New Director of Commercial Marketing

Posted October 18, 2023

DENVER — Kelly Smith, West Plains, Missouri, has been named the director of commercial marketing for the Red Angus Association of America. In this role, Smith will lead the advancement of RAAA commercial marketing and value-added programs.

Smith brings a wealth of industry expertise, with more than 35 years of experience in animal nutrition. He has worked in various sales and management roles for Purina Mills, Adisseo USA Inc., and most recently, Hubbard Feeds. He earned his bachelor's degree in agriculture business from the University of Arkansas and began his career as the national field sales representative at the American Red Poll Association.

“We could not be more excited to have Kelly join us at Red Angus. He has a combination of cattle business experience and expertise that is hard to find. Plus, he is a true leader, a man of integrity and enjoyable to work with,” said Tom Brink, RAAA CEO. “Kelly understands the seedstock business and has spent years working with commercial cow-calf producers in many parts of the country. He is a great addition to our already strong marketing team at Red Angus.”

As the director of commercial marketing, Smith will promote the Red Angus breed to seedstock producers, commercial ranchers, industry partners, feedlots, packers and consumers. He will also serve on the leadership team for RAAA to develop effective programs and assist with implementation of the breed’s strategic plan.

For more information about the Red Angus Association of America or marketing programs for Red Angus-influenced cattle, visit

The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. The RAAA provides commercial producers with objectively described cattle by implementing new technologies and using scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit



High-resolution photos are available at the following links:

Kelly Smith Photo
Suggested cutline: Kelly Smith, West Plains, Missouri, was recently named director of commercial marketing for the Red Angus Association of America.

Oct. 18, 2023

For more information, contact:
Lisa Bryant, Director of Communications