Learn From the Best – Seedstock series

Get inside the brain of the industry’s leading seedstock producers!

The goal of the Learn from the Best program is to expose young Red Angus breeders to established and successful breeders via online discussion sessions designed to share knowledge and insight from older to younger seedstock producers in an informal setting. Participation is limited to 25 younger breeders to keep group size manageable.

During the 12 monthly sessions, established breeders share about their own journeys in the seedstock business and discuss the practices and approaches that made their operations successful over time. Sessions are dedicated to the following topics: EPDs and herd improvement, cattle feeding, social media marketing, understanding grids and factors affecting Red Angus bull prices.

Participants regularly give the program high marks overall, with an average satisfaction score of 4.8 out of 5.

Kim Heller, Ph.D., RAAA director of education, oversees the innovative program, which will kick off its third cohort in December 2022.

The program is designed to serve Red Angus breeders aged 45 years and younger. The cost is $100 per participant. To find out more, contact Kim Heller at kim@redangus.org. Spots are limited and will be filled on a first-come, first-served basis.


Two men stand in a vast, dry grassland, observing a herd of Red Angus cattle grazing in the distance.