The Red Angus Association of America has announced two internal promotions within its communications department. Lisa Bryant, Ada, Oklahoma, has been named RAAA director of communications while Katie Martin, Torrington, Wyoming, has transitioned into the role of assistant director of communications.

“Katie brings deep knowledge of the breed and cattle industry, along with solid writing and presentation skills to the Red Angus communications department that will complement Lisa's extensive communications experience,” said Tom Brink, RAAA CEO.

Bryant, whose farming and ranching roots trace at least seven generations deep, brings a wealth of marketing and communications experience to the team. She has owned Cowboy Connection Designs & Communications, a full-service agency specializing in the agriculture industry for 24 years. She has worked with more than 140 clients including several breed associations, industry checkoffs, ag groups and individual ranches. Bryant has been a part-time contractor with RAAA for two years.

The Oklahoma State University animal science and ag communications graduate has been actively involved in the Livestock Publications Council and the OSU Animal Science Alumni Association, serving both organizations as president and director. Bryant lives on her family farm in south central Oklahoma where she helps manage a diversified operation consisting of commercial cow-calf and Boer goat herds, pecans, hay and a retail pecan farm store.

Martin transitioned into the new position in communications from seven years of experience with RAAA. An integral member of the RAAA commercial marketing team since 2016, Martin most recently served as the assistant director of field services. She played a key role in the growth of RAAA’s value-added programs, and developed RAAA’s bull and female price database, which is second to none in the beef industry.

Martin resides in Torrington, Wyoming, with her husband, Devin, and infant daughter, Winona. She is actively involved in her community and enjoys spending time on her family’s ranch.

“I have thoroughly enjoyed my tenure on the commercial marketing team, particularly getting to know Red Angus producers as I have traveled. I look forward to continuing to serve the membership in this new capacity,” said Martin.

Former Director of Communications Brandi Buzzard Frobose has transitioned into a part-time contractor role for RAAA. She will continue to be the editor of the Red Angus Magazine and manage Red Angus social media.

For more information about the Red Angus Association of America or marketing programs for Red Angus-influenced cattle, visit RedAngus.org.

The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. The RAAA provides commercial producers with objectively described cattle by implementing new technologies and using scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit www.RedAngus.org.

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