Oliver promoted to assistant director

Posted February 15, 2024

DENVER — The Red Angus Association of America is pleased to announce the promotion of Rachael Oliver to assistant director of commercial marketing. In this new role, Oliver will coordinate marketing team travel to bull sales, trade shows and Feeder Calf Certification Program sales and work with stakeholders to positively represent Red Angus across the nation.

"Rachael exemplifies the hard work and dedication to our producers that we want this team to be known for," said Kelly Smith, RAAA director of commercial marketing. "Rachael has taken the lead on many projects, and we appreciate her integral role in building our marketing team."

Oliver joined RAAA in January 2021 as a commercial marketing specialist. From Savage, Montana, she comes from and continues to be a part of her family's beef operation. Prior to her joining RAAA, she spent several years working with cattle ranchers to reach their genetic improvement goals at Select Sires and Trans Ova Genetics.

A 2017 graduate of Oklahoma State University, Oliver was an active member of the OSU Collegiate Cattlewomen and served as secretary. Now, she enjoys volunteering with area livestock judging teams and spending time helping her family with backgrounding and developing heifers in their feedlot.

Oliver has eagerly jumped into her new role. "I am excited to move into this role," said Oliver. " I'm thankful for the opportunity RAAA has given me to help cultivate my career."

For more information on Red Angus shows and upcoming events, visit

The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. RAAA provides commercial producers with objectively described cattle by implementing new technologies and using scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit



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Suggested cutline: Rachael Oliver, Sidney, Montana, has been promoted to the assistant director of commercial marketing for the Red Angus Association of America.

Feb. 15, 2024

For more information, contact:
Lisa Bryant, director of communications