Commerce City, CO – 2026 is the beginning of a new era for the Red Angus Association of America (RAAA). Five new hires have joined the team at the RAAA to lead efforts in the realignment of the communications department, and effectively serve the membership to intentionally communicate association news, industry updates and expand the visibility of Red Angus cattle across the United States.

Led by Luke Bolin, Director of Communications, Fayetteville, Ark.; the team consists of: Samantha Corn, Franklin, Texas, Jennifer Hudlow, Okeene, Okla., Jared Farley, Gunnison, Colo., and Faye Smith, Manhattan, Kan.

“Expect the unexpected from this new communications team,” Greg Ruehle, Executive Vice President says. “From a digital-first approach to captivating content and timely messaging, Red Angus breeders and supporters are in store for an exciting new look for day-to-day messaging”

Luke Bolin – Director of Communications

Starting the position in January – Luke Bolin serves as the newly appointed Director of Communications. In this position, Bolin will lead the department's efforts in communication strategy across print, digital and social platforms. He will oversee and lead a unified communications strategy and team that elevates the Red Angus brand, connecting to producers and breeders and encouraging messaging that supports the mission behind the association.

Prior to joining the RAAA team, Bolin spent 13 years with Sullivan Supply where he was an integral part of the company’s communications, marketing and creative direction. Throughout his time at his previous role he developed marketing strategies and campaigns, built a strong brand identity and developed innovative practices to connect with livestock producers and exhibitors across the U.S..

Bolin has developed a strong rooted relationship with the cattle industry. As a teenager he developed a passion for showing livestock and the Shorthorn breed, leading him to become the first elected individual from Arkansas to serve on the American Junior Shorthorn (AJSA) Board of Directors. He additionally had internship opportunities with the American Hereford Association (AHA) and American Shorthorn Association that created an appreciation and passion to work within the breed association space.

As he looks forward to the future of the position, Bolin is looking forward to bringing a balance of strategic leadership and hands-on approach to the department. He is committed to elevating the Red Angus brand and developing a new era of communications, member engagement and industry influence to the RAAA.

"When we worked through the reorganization of the communications department, we knew that all of our plans hinged on building the perfect team. In fact, it was our goal to build the best communications team this industry has ever seen,” Bolin says “We had over 350 applicants for the four open positions, and we truly left no stone unturned in the pursuit of greatness. We landed on four individuals who are bringing immense talent, unique perspectives, and an outpouring of passion to this association. It is truly a new era in Red Angus communications and I am extremely excited for what the future holds."

Samantha Corn – Digital Marketing Specialist

Hailing from the great state of Texas, Samantha Corn brings a strong background in agricultural communications, marketing and the cattle industry. As the Digital Marketing Specialist, Corn will build and develop an influential digital presence in the beef industry. She will lead a dynamic digital strategy that brings the Red Angus story to life.

Corn earned her Bachelor of Science in Agricultural Communications and Journalism from Texas A&M University in 2022, and is currently pursuing a Master of Marketing from the university.

Raised on a commercial cattle ranch in Franklin, Texas, she grew up showing steers across the state and was heavily involved in both 4-H and FFA. Her passion for the livestock industry led her to compete on the livestock judging team at Blinn College. While attending Texas A&M, she also served as an editor and photographer for an edition of Agrileader, a student-led publication.

Prior to joining RAAA, Corn spent two years as a Program Assistant for Texas A&M AgriLife Extension Service, where she managed professional development resources for Agriculture & Natural Resources County Extension Agents. Her work focused on developing online training libraries and managing internal websites that provided agents with timely resources and advancement opportunities. She also completed an internship with the American-International Charolais Association before moving into a full-time role as Communications and Events Coordinator, where she gained valuable experience in breed association communications, event coordination and industry storytelling.

Samantha says she is excited to step into a role that combines her passions for marketing, storytelling, cattle and the agriculture industry.

“I look forward to helping tell the Red Angus story in new ways while showcasing the progress of the breed and the producers behind it,” Corn says. “I am especially inspired by the organization’s focus on long-term growth, innovation and making a lasting impact for future generations.”

Jennifer Hudlow – Industry Partnership Specialist

Jennifer Hudlow, a sixth-generation beef producer is leading her talents as the newly appointed Industry Partnership Specialist. In this role, Hudlow will help drive revenue growth and strategic partnerships that expand the association’s reach, create measurable value for industry stakeholders and support long-term investment in programs that grow the Red Angus influence.

In her past position, Hudlow served as the livestock judging coach at Northern Oklahoma College (NOC), where she recruited, taught, and mentored over 100 students during her tenure. Throughout her time at NOC she led teams that successfully campaigned themselves and won multiple national titles and All-American awards.

Her passion for agriculture started on her family’s purebred Shorthorn operation in northwest Oklahoma. Her involvement with cattle production, junior livestock programs and the show industry has given her a strong understanding of the importance of relationships within the community.

Her education endeavors took her to Oklahoma State University for both her bachelors and masters degrees. With an impressive background of livestock judging accolades, Hudlow developed an extensive industry network, knowledge and interpersonal skills that have translated into an ideal candidate for this partnership focused role.

“I’m excited to transition into this role at Red Angus Association of America because it combines an industry I genuinely enjoy with an opportunity to contribute in a meaningful way,” Hudlow says. “I’m looking forward to being part of an organization that supports breeders, promotes the Red Angus breed, and continues pushing the industry forward through strong communication and member engagement. The chance to grow professionally while helping strengthen relationships within the cattle industry is something that motivates me.”

Jared Farley – Creative Content Specialist

Joining the team from Colorado is our Creative Content Specialist, Jared Farley. Through his extensive experience and talent for visual storytelling, Farley will help tell the Red Angus story through best-in-class video, photography and multimedia storytelling. He will continue to showcase what brings the breed to life across ranches, sale barns, feedlots and show rings.

An avid outdoorsman, Farley utilized his talents in his past position to develop creative services for outdoor media productions and gear companies, specializing in commercial video shooting, podcast production and media design. His creativity and technical expertise have had his productions selected in two recent film festivals, and co-founded a Colorado based media house.

Growing up on a cow-calf operation in Washington, Farley spent his childhood showing cattle and understanding the importance of agriculture. Throughout his life he has maintained a strong connection with the industry, as he pursued a career outside of agriculture.

With a bachelors in Strategic Communications from Western Colorado University, Farley prides himself on bringing an “outside perspective” that will help create content that will engage audiences in new and engaging ways.

“Having worked in a different industry for the last few years, I’m excited to come back to something I grew up in,” Farley says. “The community you find in the cattle industry is second to none, and I can’t wait to tell their stories.”

Faye Smith – Red Angus Magazine, Managing Editor

Faye Smith joins the Red Angus team as the Managing Editor of the Red Angus Magazine – combining her passion for the cattle industry and publication expertise. In this role, Smith looks

forward to evolving the Red Angus Magazine into the industry’s most trusted and sought-after breed publication.

A Kansas State University graduate, Smith learned through multiple hands-on ventures about the importance of storytelling and visual communication to enhance brand identity. Prior to joining the RAAA, she served as a brand manager and graphic designer for Rural Route Creations, an agricultural marketing agency, and completed internships through the AHA and Angus Journal.

Through her career she has had the privilege of being honored with a print feature award from the Kansas Farm Bureau ag reporting awards, and selected as a finalist for the Livestock Publications Council’s Forrest Bassford Student Award.

Growing up on a Shorthorn and commercial cattle operation in Kansas, Smith spent her life involved in the cattle industry. Through her leadership with the AJSA Board of Directors, including serving as president, she understood the importance of member engagement and breed promotion.

Smith is excited to tell the story of Red Angus producers and continue to develop the voice and identity of the breed throughout the magazine.

“Telling the story of what makes the association unique, and the people behind it, is the ultimate goal with my role. I’m excited to hit the ground running, and meet the producers and industry leaders that have developed Red Angus genetics and the association to where it is today,” Smith says.

For more information about RAAA or marketing programs for Red Angus-influenced cattle, visit RedAngus.org.

The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. RAAA provides commercial producers with objectively described cattle by implementing new technologies and using scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit www.RedAngus.org.