Red Angus Association of America Launches Creative Venture

Posted September 18, 2018

DENVER – The Red Angus Association of America recently launched Red Angus Creative, a new media services division of the association aimed at enabling cattle producers to reach more potential customers while also increasing awareness of the Red Angus breed across the beef industry. Attendees at the 65th annual National Red Angus Convention in Watertown, South Dakota, were privy to the official announcement of Red Angus Creative and the unveiling of the RAC logo.

Red Angus Creative will offer a wide variety of media services to producers including multi-pronged social media management, social media consulting, writing and press piece creation and distribution, and website development and maintenance. This new venture from RAAA will provide tools for producers to help identify and reach their target audience in order to build their brand awareness and reach more potential customers.

Sixty-six percent of the U.S. population uses social media on one, or many, platforms. Producers who overlook the opportunity to utilize social media and other digital platforms for advertising purposes are missing invaluable opportunities to reach potential customers. In a very competitive marketplace, producers should investigate every available outlet to create awareness about their brand and operation.

“When it comes to brand awareness, virtual real estate is not something to be overlooked. Gone are the days where a few print ads in regional publications were sufficient for promoting a ranch’s bull sale. To really stand out in the crowd, producers need to have an effective digital marketing plan in place, that also complements print advertising, in order to reach more potential customers,” said Brandi Buzzard Frobose, RAAA director of communications.

Red Angus Creative will immediately begin accepting clients from all segments of the beef industry. For more information on Red Angus Creative, set up a consultation or to schedule services, visit or contact Brandi Buzzard Frobose, RAAA director of communications, at or (785) 448-0239.

The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. The RAAA provides commercial producers with objectively described cattle by implementing new technologies and utilizing scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit



For more information, contact:
Brandi Buzzard Frobose, Director of Communications 
(785) 448-0239 •


Red Angus Creative logo
The Red Angus Association of America has launched Red Angus Creative, a media services agency, to accommodate the digital needs of cattle producers.