Posted June 12, 2020
DENVER – The Red Angus breed has grown rapidly over the past several decades, reaching many milestones in the beef industry including breed partnerships, industry-leading tagging programs and early adoption of Total Herd Reporting. In alignment with this progress, the Red Angus Association of America is proud to announce the launch of its new association logo as part of the growing presence of the Red Angus breed.
“A progressive logo speaks to the progressive nature of the Red Angus breed, which has always embraced forward thinking. The new logo also gives a nod to our roots through the use of a profiled cow head, similar in nature to the red bull head of the original logo. Our new branding reflects our presence in the beef industry and symbolizes our strength moving forward,” said Brandi Buzzard Frobose, RAAA director of communications.
The new Red Angus logo emphasizes the impact of the breed in an updated way, while not losing sight of the breed’s proud pioneering history. Paired with the new logo is the long-running slogan, “Ranch Tested. Rancher Trusted.” which has been a common theme of the breed for many years. The RAAA proudly focuses on the commercial producer and Red Angus cows live up to the motto, year after year.
Also undergoing a makeover is the American Red Angus Magazine, which has been renamed the Red Angus Magazine. This change was made to bring the name of the magazine more in line with the overall branding of the association. The name change will be launched in the upcoming July/August 2020 issue.
In the coming months, RAAA will be updating letterhead, marketing materials, business cards, branded clothing, etc. with the new logo. Changing a logo is a long process that involves many steps and finalizing the transition will be gradual. Entities have used the RAAA logo in any previous marketing materials should contact Brandi Buzzard Frobose at firstname.lastname@example.org for assistance in updating those files with the new logo.
The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. The RAAA provides commercial producers with objectively described cattle by implementing new technologies and utilizing scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit www.RedAngus.org.
|FOR IMMEDIATE RELEASE
June 12, 2020
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