Denton, Texas – Red Angus breeders around the country will come together in Denver to kick off the New Year with the annual BrainTrust conference scheduled Saturday, Jan. 9, 2016, at the DoubleTree Hotel, 3203 Quebec Street, Denver, Colorado. The program begins at 1:30 p.m. MST.

The annual event gives Red Angus seedstock breeders and commercial cattlemen who utilize Red Angus genetics in their breeding programs the opportunity to gather to hear and discuss current issues affecting the industry. The highlight of the program this year will be the introduction of the newly hired RAAA CEO, Tom Brink, who will provide opening remarks.

“BrainTrust is an important event each year for RAAA members and cattlemen and women to gather and have the opportunity to hear about critical issues that are affecting their businesses,” said Beth Gaines, communications coordinator. “This program will set the stage as we will be hearing from the new CEO as well as the unveiling of the new strategic plan, which will provide direction for the organization over the next five years.”

Dr. Ken Odde, department head of the animal sciences and industry at Kansas State University, will address the research abstract regarding the value of Red Angus calves in the marketplace. RAAA staff will wrap-up BrainTrust with the presentation of the 2016-2021 RAAA Strategic Plan.

Thanks to the sponsor Datamars, Inc., members in attendance will enjoy a meet-and-greet social with CEO Tom Brink at the conclusion of the afternoon. DVAuction Inc. has made possible live streaming of the presentations during the afternoon for those individuals unable to travel to Denver to take part in BrainTrust. The live broadcast can be accessed at DVAuction.com.

The Red Angus Association of America serves the beef industry by enhancing and promoting the competitive advantages of Red Angus and Red Angus-influenced cattle. RAAA provides commercial producers with the most objectively described cattle in the industry by seeking and implementing new technologies based on sound scientific principles that measure traits of economic importance. For more information, visit redangus.org.