Jeananne Drouhard Moves into Role as Value-Added Program Specialist

Jeananne Drouhard has transitioned into the role of a value-added programs specialist to support commercial producers with their marketing goals via multiple Red Angus tagging options. She will also work with the assistant director of value-added programs in managing customer relationships.

This role originates from the need to serve commercial producers who take advantage of marketing opportunities to meet growing demand for Red Angus genetics, as the RAAA’s Strategic Plan strives to open more doors for Red Angus-influenced cattle.

Drouhard has been with RAAA for nearly five years, first serving in the registration department and assisting with coordinating Red Angus shows before moving into the value-added programs role.

Katie Martin Becomes Assistant Director of Field Services

Katie Martin began a new role at RAAA as the assistant director of field services. This position will coordinate marketing team travel such as to bull sales, trade shows and FCCP feeder calf sales, and work with stakeholders to positively represent Red Angus across the nation.

This new role was borne out of the 2021-2026 Red Angus Strategic Plan, which strives to build pull-through demand for Red Angus-influenced genetics, and the planned expansion of the marketing team to help achieve those objectives.

Martin has been with RAAA for more than five years, first serving as a commercial marketing specialist and then later as a commercial marketing coordinator.

Margaux Midas Joins Member Services Staff

Margaux Midas has become a membership and receivables specialist in the member services department. In this role she will assist the director of office operations with member management and account services while aiding Red Angus members with their inquiries and requests.

Midas joined RAAA in 2021 as a receptionist before moving into her current specialist role in late December.

Chessie Mitchell Becomes Assistant Director of Value-Added Programs

Chessie Mitchell began a new role at RAAA as the assistant director of value-added programs. Mitchell will provide oversight of the Association’s value-added programs, manage relationships with stakeholders and work with other marketing team members to assist commercial cattle producers with their marketing objectives.

Mitchell has been with RAAA since 2014, first as an intern, then transitioning into roles as the association’s tagging program and show coordinator before moving into the assistant director role.

Harold Bertz, director of commercial marketing said, “We are very excited about the expanded duties of these valuable staff members. Their body of work during their tenure at Red Angus has proven them to be conscientious and dedicated. We look forward to the variety of skills and enthusiasm they will continue to bring to Red Angus programs and services.”

The Red Angus Association of America serves the beef industry by enhancing and promoting the measurable advantages of Red Angus and Red Angus-influenced cattle. The RAAA provides commercial producers with objectively described cattle by implementing new technologies and utilizing scientifically sound principles that quantify traits of economic importance to beef producers in all segments of the beef industry. For more information, visit www.RedAngus.org.

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For more information, contact:
Brandi Buzzard Frobose, Director of Communications 
(785) 448-0239 • brandi@redangus.org

Photos

High-resolution photos are available at the following links:

Jeananne Drouhard

Katie Martin

Margaux Midas

Chessie Mitchell