Strong sale season for Red Angus bulls

Posted July 9, 2024

The Fall 2023 and Spring 2024 sale season was incredibly busy, yet successful for the RAAA commercial marketing team and other staff. In total, staff attended 111 sales, covering 18 different states from all over the continental U.S. At these sales, they engaged in 69 speaking opportunities to promote the Red Angus breed as well as marketing programs and opportunities for Red Angus commercial calves. During the team's travels, 104 key contacts they established through networking opportunities. They also conducted 111 different ranch, farm and feedyard visits.

All in all, sale averages were up sharply over the previous year's offering, with producers selling slightly fewer animals. In the fall, staff attended 21 sales, saw 1,213 bulls go through the ring for an average value of $6,821. During the spring run, RAAA staff attended 89 sales, where 6,216 bulls sold for an average value of $6,216. To compare, the Red Angus producers sold 1,163 bulls in the fall of 2022 for an average value of $5,679 and 7,686 bulls in the spring of 2023 for an $5,636 average.

The RAAA marketing team observed other industry trends which contributed to much of the decline in the quantity of bulls and increase in values. Weather conditions have caused many members to decrease cow numbers and the increased value of feeder cattle has affected the bull market prices.  All in all, it was a very strong sale season for the Red Angus breed.

Graph showing sale averages of Red Angus bulls from Spring 2017 to Spring 2024