MEDIA Releases

Genetics Valued Over Hide Color: Feedlot Managers Desire Change in the Feeder Cattle Market

June 6, 2022

DENVER – Genetic merit should matter more, while hide color should matter less, according to a recent survey conducted by the Red Angus Association of America. Results show cattle feeders and other industry stakeholders would like to see the feeder cattle market become more objective in its pricing methods. Respondents believe the current hide-color emphasis…

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Dr. Lindsay Upperman Joins the Red Angus Association of America

March 11, 2022

DENVER – The Red Angus Association of America welcomes Dr. Lindsay Upperman to its breed improvement department as a beef cattle geneticist. Upperman will work with the director of breed improvement to develop and deliver genetic selection tools, conduct research projects focusing on genetics and phenotypic information and develop educational programs that empower RAAA members…

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Red Angus Staff Take on New Roles in New Year

February 23, 2022

Jeananne Drouhard Moves into Role as Value-Added Program Specialist Jeananne Drouhard has transitioned into the role of a value-added programs specialist to support commercial producers with their marketing goals via multiple Red Angus tagging options. She will also work with the assistant director of value-added programs in managing customer relationships. This role originates from the…

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Erin Dorsey Joins the Red Angus Association of America  

February 16, 2022

Denver – The Red Angus Association of America is excited to welcome Erin Dorsey as its new show specialist. Dorsey will coordinate and plan Red Angus regional and national shows and support exhibitors with their requests and questions. She will also work closely with the Junior Red Angus Association of America and North American Junior…

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Cattlemen’s Congress Hosts Largest-Ever National Red Angus Open Show

January 27, 2022

DENVER – Red Angus enthusiasts descended upon Oklahoma City on New Year’s Eve for the second annual Cattlemen’s Congress, which hosted the 2022 National Red Angus Open Show, the National Red Angus Pen Show and a Junior Red Angus regional show. “What a blessing January in Oklahoma City was! We had the largest National Red…

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Ben Lodoen Honored as Red Angus Herdsman of the Year

January 18, 2022

OKLAHOMA CITY – Ben Lodoen, Westhope, North Dakota, was selected as the 2022 Red Angus Herdsman of the Year at the National Red Angus Open Show during Cattlemen’s Congress in Oklahoma City, Oklahoma. Lodoen was presented with the award, which was not revealed until the presentation, prior to the selection of the grand champion open…

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Cale Hinrichsen Joins the Red Angus Association of America  

January 13, 2022

Denver – The Red Angus Association of America welcomes Cale Hinrichsen to its marketing team as a commercial marketing specialist. Hinrichsen will travel extensively to ranches and sales to promote RAAA marketing programs, conduct audits for the Red Angus Feeder Calf Certification Program and work closely with commercial producers to achieve their individual herd goals.…

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Red Angus Recognizes Livestock Auctions for Creating Advantageous Marketing Opportunities

December 23, 2021

DENVER – The Red Angus Association of America and its marketing team strive to assist cattle producers in identifying and capitalizing on demand for Red Angus genetics through value-added marketing programs. Profitability goals are not achieved alone and RAAA works closely with forward-thinking livestock auction markets to best represent Red Angus producers and their cattle.…

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Red Angus Now Available for Angus Branded Beef Programs

December 14, 2021

DENVER – The Red Angus Association of America recently completed negotiations with USDA on the breed’s Live Animals Specification form or GLA Schedule. The result is Red Angus can now be included in Angus-labeled branded beef programs, at the request of each individual brand program. Red Angus has always been "Angus," and USDA has officially…

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Red Angus Launches ‘Red Choice’ to Promote High-Quality Females

October 13, 2021

Red Angus Launches ‘Red Choice’ to Promote High-Quality Females DENVER – To promote improved heifer development, increase marketing opportunities for Red Angus females and create reliable sources of high-quality replacement heifers for cattle producers, the Red Angus Association of America recently launched the “Red Choice” program. The program embraces proven reproductive and genetic management practices…

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